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The Sox still dominate the local airwaves during game logging the highest local viewerf ratings amongall teams, according to a recent analysis by Street & Smith’s Sportx Business Journal. The Sports Business Journal is ownedr by American CityBusiness Journals, the parent of the Bosto n Business Journal. Sox games on New Englanxd SportsNetwork (NESN) were broadcasted into an average of 209,00 0 households during the period analyzed, down 12 percenyt from the year-earlier span. As a percentage of the local television audience, the Sox’s average rating of 8.67 was down 14 percentr on a year-over-year basis.
The team’ s local market-share average is still the highest among allMLB teams. MLB has registered relativelu flat year-to-date ratings on its FOX and TBS broadcastx anda 15.4 percent decline in ESPN-affiliatede broadcasts. The Sports Business Journa calculated the ratings and viewership averages byanalyzingf data. As of June 5, the Sox were tied with the for firstt place atop the Americanb League EastDivision standings.
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